Effective Web Design

Effective Web Sites Sell Products and Get New Customers

It is fact that informed customers are more likely to purchase products or services than un-informed customers. Today, customers are accustomed to instant gratification, and rapid communication through media sound bites, effective words and images. Your web site must communicate the benefits of your product or service quickly and effectively. Today's customer has so many choices they simply will not "hunt" for information. They will keep clicking the "back" button until they find a site that quickly provides the information they desire to make their purchase.

What makes a Web Site Effective?

• Easy navigation
• Careful choice of words that the customer can identify with
• Visually stimulating without being graphically oppressive
• Professional "look" and feel
• Rapid communication (you have 10-15 seconds to capture the interest of your customer)
• High search engine placement (will the user find your site once it is built)

The Me-Too Sites:

With the help of "what you see is what you get" (WYSIWYG) web design tools, any teenager can create a web site. The benefit of these tools is that a web presence is no longer a luxury enjoyed by the elite business with a large advertising budget. People from all walks of life and social economic groups are now "self publishing" on the Internet. The down side in these tools is that small businesses, who can hardly afford the harm a poorly designed web site can do, are hiring neighbors, friends and associates just to get a web presence. The result; a site that does not reflect the quality of the company or the company's product, little or no search engine traffic, few new customers, and fewer product sales. Companies that have worked hard to portray a professional, positive image are discrediting themselves to thousands of customers (which they will never hear from) with a poor web site presentation.

You can Afford an Effective Web Site

Prime Choice is a small business like yours. We understand tight budgets, tough competition, and the need that every financial decision be sound. We specialize in designing and promoting effective web sites for small businesses. We will work with you, and your budget to make every dollar count, and provide a return on investment. Our services include cost effective web site creation, and web site re-design. We see too many companies throwing good money after bad (web hosting fees for poorly designed web sites) and have come to the aid of several. Many companies initially discouraged by the results of their original web site, are amazed at the effect a properly designed web site has on their business.

You can't afford NOT to have an effective web site. Take a moment and review the design process below and then give us a call. Together we can explore your options and decide how to proceed.